During a golf tournament, proper etiquette requires you to be quiet on the course. Farmers® thinks that etiquette should extend through to the commercial breaks. So, they’ve created golf-appropriate versions of their commercials.
Each one begins with the familiar golf course “QUIET” sign being lifted into frame. This serves as a prompt for the rest of the commercial to respect course etiquette. Dialogue is whispered and panicked screams are muffled. Finally, even the famous Farmers jingle gets the golf-appropriate treatment.