The “Fun All Ways” campaign for the MY19 Civic aims to highlight the new exterior styling of the Sport Trim and Honda Sensing® standard, ultimately proving that the Civic really is fun all ways: inside and out, backward and forward. Taking inspiration from its own name C I V I C (a palindrome that reads the same forward as it does backward), the film is a cinematic palindrome, and captures the inspiration and determination Honda is known for. By connecting with young first-time new car buyers Sport Trim, Honda has taken the already exciting Civic and made it even more fun to drive and stylish from any direction.