new stuff

Recent work we're proud of, on behalf of clients we're proud of.

Farmers brings on sunny days with Sesame Street

Whether it’s a high-flying water heater launching itself out of a home, or a lawn mower turned lightning rod, if it’s happened on your street, Farmers® has probably seen it and covered it. To prove it, RPA created a very special campaign that enlists the help of the residents of the most famous street of all: Sesame Street.

RPA worked closely with Sesame Street and the Jim Henson Company to bring their beloved characters into the world of our We Know From Experience campaign. Each spot in the series features real-life Farmers claims, only this time reenacted with some familiar Muppet faces. In addition to the spots, there’s also a large social and digital push to help drive traffic to a special Sesame Street-themed Farmers landing page.

The campaign launched in September, just in time to kick off Sesame Street’s 50th anniversary celebration.

honda shares your passport to adventure

The 2019 Passport is Honda’s rugged new addition to their SUV lineup.

The “Your Passport to Adventure” launch campaign plays off the vehicle’s name and positions it as the perfect SUV for exploring the great outdoors. The campaign stretches across TV, print, OOH, radio and digital, with a larger social initiative dropping later that may or may not involve paragliding.

In the main TV spot, a couple goes on an epic cross-country trip (along with their Aussie Shepherd, Koa)  traveling in and out of breathtaking terrains like pages in a passport book. The moments are punctuated by passport-inspired stamps nodding to the spirit of adventure.

The outdoor campaign uses location-specific headlines to give people a friendly kick in the backside to get out of their respective cities and into the wilderness, which is often closer than you think. The imagery is based on the visual style found in actual passports, and each headline is made out of passport-inspired stamps. One billboard in Manhattan urges people to “Cross bridges beyond Brooklyn.” Another one in Boston urges people to “Leave the red-brick roads behind.”

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getting farmers insurance open ready with rickie fowler

If there’s one thing that both Farmers® and Rickie Fowler have learned from experience, it’s that just a little bit of preparation can go a long way. So, we asked Rickie Fowler to share his insights on how he gets ready before a big tournament. Sure, his methods may seem strange, but when you prepare for everything, you know how to handle almost anything.

[rpa-br]

HONDA MOTORSPORTS WEBSITE

"Without racing, there's no Honda" - Soichiro Honda

Honda, one of the most storied names in motorsports, needed a new website to serve fans and racers. We wanted the site to be both a hub to find out about racing news and a shopping destination to purchase parts and engines.

Through an agile development process and close collaboration between our core team and client, we designed and developed a site embodying the innovation and excitement that Honda Racing is known for.

For a sneak peek check out the videos below.

Take the site for a test drive at hpd.honda.com