The more that you see, the more that you’ll know. As a brand built on knowledge and experience, Farmers has partnered with the Dr. Seuss Enterprises to celebrate the core values they share on March 2 —Dr. Seuss’s 115th birthday. Drawing inspiration from Dr. Seuss’s classic style, RPA worked with animation studio Passion to take the viewer on a journey through the most unbelievable claims we’ve seen from our We Know From Experience campaign.
In addition to this Seussian journey, we created a 6-minute read-along companion piece of the Dr. Seuss classic, "Oh, the Places You'll Go!", read by Professor Burke (J.K. Simmons).
By partnering with someone who shares similar core brand values, both Farmers and Dr. Seuss continue to establish themselves as ever-evolving legacy brands that aren't afraid to celebrate those values in new and meaningful ways.The campaign starts Monday, February 25, and runs until March 2.
The 2019 Passport is Honda’s rugged new addition to their SUV lineup.
The “Your Passport to Adventure” launch campaign plays off the vehicle’s name and positions it as the perfect SUV for exploring the great outdoors. The campaign stretches across TV, print, OOH, radio and digital, with a larger social initiative dropping later that may or may not involve paragliding.
In the main TV spot, a couple goes on an epic cross-country trip (along with their Aussie Shepherd, Koa) traveling in and out of breathtaking terrains like pages in a passport book. The moments are punctuated by passport-inspired stamps nodding to the spirit of adventure.
The outdoor campaign uses location-specific headlines to give people a friendly kick in the backside to get out of their respective cities and into the wilderness, which is often closer than you think. The imagery is based on the visual style found in actual passports, and each headline is made out of passport-inspired stamps. One billboard in Manhattan urges people to “Cross bridges beyond Brooklyn.” Another one in Boston urges people to “Leave the red-brick roads behind.”
If there’s one thing that both Farmers® and Rickie Fowler have learned from experience, it’s that just a little bit of preparation can go a long way. So, we asked Rickie Fowler to share his insights on how he gets ready before a big tournament. Sure, his methods may seem strange, but when you prepare for everything, you know how to handle almost anything.
“Without racing, there's no Honda”
Honda, one of the most storied names in motorsports, needed a new website to serve fans and racers. We wanted the site to be both a hub to find out about racing news and a shopping destination to purchase parts and engines.
Through an agile development process and close collaboration between our core team and client, we designed and developed a site embodying the innovation and excitement that Honda Racing is known for.
For a sneak peek check out the videos below.
Take the site for a test drive at hpd.honda.com