Events like SXSW are a place to get a glimpse of the latest trends in culture and technology, to connect with like-minded leaders and companies, and to start provocative conversations. They’re also a platform unlike any other for introducing oneself to the world.

How does a People First agency make the right kind of statement at an event dedicated to technology and dominated by social media? By reminding people of the joys and wonders of real-world interaction.

The challenge of using tech to drive a humanistic narrative inspired the creation of GIMI-5: a karma bot that takes the love he receives online (via likes, shares, and mentions) and transforms it into the realest expression of affection: the high-five.


“Everyone complains about how cold and impersonal social media interaction can feel. We just decided to do something about it.”

Jason Hines, creative director, RPA


The cross-disciplinary team who volunteered to work on GIMI-5 included creatives, tech and even finance, and had about five weeks to shepherd the idea from conception to execution. His physical manifestation, combined with the code that drives him, is meant to give off that warm, fuzzy feeling one experiences after receiving any kind of online engagement or interaction.

But GIMI-5 didn't just dispense high-fives: he was also a powerful analytics tool on wheels. Our lovable bot boasts a 360-degree camera attached to his head that captured content during his SXSW expedition. His arm has an accelerometer that counts every high-five. And each time GIMI-5 distributed a high-five, it was recorded on our microsite in a real-time counter. The site also hosted a feed of social media mentions, video and photo content.

gimi5_website


The Impact

182 press mentions
Editor's Pick, Creativity Magazine
Featured on Good Morning America
Thousands of 'analog impressions' (AKA, high-fives)