the cross-tier advantage™

How RPA can deliver value and results to DAAs that no agency can match.

RPA is the only agency who can deliver The Cross-Tier Advantage™ for Honda and Acura DAA clients. It’s a holistic approach that ensures Tier 1, Tier 2 and Tier 3 efforts are seamlessl working together to most effectively drive your sales. It creates advantages in Marketing Intelligence, Investment, Processes & Communication and Tools & Testing.

As Honda and Acura’s national Media agency, we are uniquely empowered to create this synergy — all supported by our dedicated DAA business teams and our experienced field network, who have deep relationships in local regions throughout the country.

For our clients, it’s the perfect combination of getting the local attention and experience you need, balanced with the insights, experience, tools and clout of a major national agency.

The benefits:

  • Better intelligence
  • Stronger decision-making
  • Increased efficiency and effectiveness
  • The ability to move faster on opportunities


  • Over time, our marketing strategy and investment will grow smarter, more efficient and more effective in driving vehicle sales
  • As a result, it will require a lower marketing investment from you to sell vehicles — the cost per vehicle sold will be reduced over time

No other agency can offer all of this value. And you can see the benefits in the results we drive for our DAA clients.

If you have any questions, or to learn more about what RPA and the Cross-Tier Advantage™ can do for your DAA business, please reach out to Erin Lynch.