Interpreting, Contextualizing, and Profiting from Location Data

Clear the Air welcomes Drew Breunig, EVP of Strategy at Placeiq to discuss the power of location data, and its critical role in every aspect of commerce. Drew dives into the industry’s growth from the early days of the iPhone and also considers its future evolution. They wrap up with their learnings about audience behavior during Covid spikes, as well as some of the strategies performance marketers have created to stay competitive and increase their market shares.