Data Privacy – Facts and Fiction…. Plus Do Customers Care if Brands have Access to their Personal Info?

This week, RPA’s Clear the Air sits down with Tim Woo and Rachel Cowlishaw, two digital marketers at the forefront of one of the industry’s hottest topics – data privacy. Rachel is the Associate Director of Strategy for Retail at Movable Inc. – a marketing Saas Company. Tim Woo is the Senior Vice President, Executive Director of Marketing Intelligence Group at RPA.

Together, they discuss the high-level views and tactical ways they navigate this ever-changing space. Drawing on decades of combined experience, they rewrite the narrative that data collection is creepy. Instead, marketers can use the information they collect to provide relevant, highly-personalized communications. Tune in to learn more!

Transcript

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