This week, RPA’s Clear the Air sits down with Tim Woo and Rachel Cowlishaw, two digital marketers at the forefront of one of the industry’s hottest topics – data privacy. Rachel is the Associate Director of Strategy for Retail at Movable Inc. – a marketing Saas Company. Tim Woo is the Senior Vice President, Executive Director of Marketing Intelligence Group at RPA.
Together, they discuss the high-level views and tactical ways they navigate this ever-changing space. Drawing on decades of combined experience, they rewrite the narrative that data collection is creepy. Instead, marketers can use the information they collect to provide relevant, highly-personalized communications. Tune in to learn more!