Getting a new car is one of life’s truly celebratory experiences. It puts a little pep in your step. And, sometimes, a song in your heart. Especially when you’ve saved some cash at the same time.
To give the Honda Summer Clearance event a memorable hook and drive more people into the dealership, we heightened the emotion of the car-finding experience with an immersive campaign built around the power of pop music. And that was before the cat memes got involved.
Every spot featured a unique a cappella rendition of a song so iconic, you couldn’t help but hum in harmony.
Going social with it
Understanding the fine line between posting something on social media and tailoring it to social platforms, we optimized the campaign to the space. Translation: cats.
Getting Radio Play
An idea built around the power and catchniness of radio hits, on the FM dial. It's only natural