Getting a new car is one of life’s truly celebratory experiences. It puts a little pep in your step. And, sometimes, a song in your heart. Especially when you’ve saved some cash at the same time.

To give the Honda Summer Clearance event a memorable hook and drive more people into the dealership, we heightened the emotion of the car-finding experience with an immersive campaign built around the power of pop music. And that was before the cat memes got involved.

Must-singalong TV

Every spot featured a unique a cappella rendition of a song so iconic, you couldn’t help but hum in harmony.

Crazy in Love
My Life Would Suck Without You
Head Over Heels
Take My Breath Away

Going social with it

Understanding the fine line between posting something on social media and tailoring it to social platforms, we optimized the campaign to the space. Translation: cats.

Getting Radio Play

An idea built around the power and catchniness of radio hits, on the FM dial. It's only natural

Meant to Be
In Love
It Just Feels Right

"Ultimately, our goal is to break through the car sales-event clutter."

– Susie Rossick, assistant vp of marketing at Honda

“We love it when a smart client gives us a smart goal.”

– Jason Sperling, SVP/executive creative director at RPA