On the links and in life, it always helps to have an experienced presence looking out for you. So Farmers® disguised PGA champ Rickie Fowler as a veteran caddie to help unsuspecting golfers improve their game.
What do caddies have to do with insurance? They play a similar role on the course as Farmers agents do for their customers. Caddies rely on their vast knowledge and experience to provide advice in a round or tournament, while Farmers agents bring knowledge and experience to helping customers plan their lives with confidence.
With the goal of driving site traffic, we hosted two longform videos on a golf-specific page on the Farmers site and drove people to it via teaser content that Rickie shared on his social channels.