Southwest is known as a great option for domestic travel. However, many people are not yet aware of the airline’s options for international service, offering flights from all over the U.S. to fun destinations throughout Mexico, Central America, and the Caribbean. So how do we raise awareness for these routes and drive people who are considering international travel to search for flights on Southwest.com? By taking a digital-first and data-driven approach to turning their wanderlust into bookings.
Since not all flyers are alike—and because we wanted to promote different destinations based on origin—we created a multitude of messages to reach our soon-to-be adventurers across 17 individual markets. As the first Southwest partner to build their dynamic creative using Sizmek’s platform, we were able to produce a robust set of digital and social ads in-house. All of the units created were personalized to a specific market and designed to show travelers which exciting destinations are at their fingertips. Using colorful, eye-catching visuals and a little tropical flavor to draw travelers in—it’s look, book, and toes in the sand.