Sincere Thanks

Sincere Thanks

Sincere Thanks

Honda is supporting healthcare workers in many ways, from manufacturing medical equipment in repurposed facilities to offering them financial assistance toward a new vehicle. We summarized all of this support with a simple message of thanks done in an engaging style. 

In a sea of COVID-related ads full of grim stock photos, we created a colorful, optimistic world that thanks frontline workers with sincerity. We worked with an in-house illustrator to create the characters, which were animated by Helium.