Shopping for a new car can be a daunting and complicated process. There’s so much information to sort through, making it hard to focus on what you really want.That’s why the ShopHonda experience was created: to simplify and personalize the car-shopping process.
How We Did It
We performed thorough research that surfaced some key insights into how shoppers were using the site, and we saw an opportunity to:
- Elevate the most relevant information to avoid overwhelming users
- Personalize the experience by serving up dynamic content that changes based on the user’s entry point
- Utilize geotargeting to make the user feel recognized
The redesigned ShopHonda site provides an exciting new personalized experience. With dynamic content that matches the shopper’s interests, they can find what they’re looking for faster and easier. For example, when a user clicks a Honda Accord ad that touts efficiency, they’re taken directly to a page that highlights the vehicle’s mpg.
Now that a more personal and user-friendly website is in place, the ShopHonda experience is more closely aligned with the Honda brand pursuit to bring joy to drivers and passengers alike.