Honda is passionate about the safety of everyone—not just the people who drive their vehicles, but everyone who shares the road with them, including other drivers, bicyclists and pedestrians.
And preventing a collision doesn’t just protect the lives of everyone on the road. It protects the lives of everyone who cares about them.
On social media, we emphasized this idea by creating a stunning world where the streets are lined with dominos. When a single domino is pushed over, it triggers a chain reaction that reaches many others—a metaphor for how a single automotive collision can affect more than the people involved.
We also found people on social media posting about how their Honda helped them survive a crash. We interviewed them about their experiences and then interviewed their friends and/or family, to show how collisions can reach far beyond the point of impact.