With its manual transmission, powerful turbocharged engine and aggressive styling, the Civic Si gives drivers the ability to rev up their everyday drive. To bring this to life, we decided to “rev up” the drive in the Civic Si with fantastical animations that grow more extreme with the shift of every gear. We worked with Broad City artist and illustrator Mike Perry to create the epic, revved-up visuals.
We created two 15-second videos showing two different revved-up worlds. In the first video, we show a blue Civic Si rev up through an ’80s neon-themed city, then a liquified dimension before exiting through a galaxy of swirling stars.
In the second video, a red Civic Si revs and transforms the world into a city-themed racing-game track. Collecting Honda coins as it drives, the Civic Si revs again and the environment changes into a snow-covered mountaintop racetrack before the Si finishes in first place.