With COVID-19 keeping the world indoors, many of Pocky’s fans have had to celebrate their birthdays (and their kids’ birthdays)in quarantine or isolation. Through social sentiment insights, we know that birthdays are normally a popular occasion to celebrate with Pocky, so we and our clients wanted to help keep the #PockyParty going. We’re surprising-and-delighting some of our loyal fans with upcoming birthdays with “Pocky Party Packs.”
The Party Packs include celebration-essentials like decorations, a Polaroid camera, party hats (and of course lots of Pocky). To make sure our fans keep the party going at home and share moments virtually, the packs also include access to custom digital elements we created,including an augmented reality (AR) “Happy Birthday” Instagram filter, a themed Pocky Party playlist on Spotify and bespoke video chat backgrounds.
We’ll continue to capture UGC from these initiatives and share it with Pocky fans over the next few weeks. It'll remind everyone that even though we’re stuck at home, there still ain’t no party like a Pocky party.