Like many brands Pocky wanted to show their support for everyone dealing with the social distancing and #stayathome guidelines instituted to help slow the spread of COVID-19. Unlike other brands, Pocky’s longstanding tagline – Share happiness! – is in direct conflict with the tenants of social distancing. Rather than ignore the incongruity we addressed it head-on with a simple but striking social post that featured a lone Pocky biscuit stick.
Pocky fans appreciated the sentiment and let us know in the comments along with the suggestion that Pocky was the ideal quarantine snack on which to binge.