Most hybrids are known for being “meh”—not just for how they look, but for how they make people feel when they drive them. Luckily, the all-new Honda Insight isn’t like most hybrids. It’s sleek, high-tech and still rivals all the other hybrids in the mpg department. To get people excited about the launch, we teamed up with MPC to create three CG videos, each one representing a different reason why the Insight isn’t like other meh hybrids. These videos ran on Facebook, Twitter and Instagram along with an influencer campaign and a gamified canvas unit.
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