It’s time for the Honda Summer Clearance Event…but this summer will be unlike any before.To promote the event, we took existing auto assets and updated them for the COVID era, adding animated outdoor and socially distanced activities. We also wrote and recorded different messages for different parts of the country.
In places with fewer restrictions, we celebrated a return to the open road. Where movement was still difficult, we offered reassuring thoughts and spoke to Honda’s lasting value.
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On social media, we promoted our cars and SUVs as fun ways to get back to the great outdoors.
Our email promotions struck a tone that was enthusiastic but still sensitive to the situation. The result was a versatile, effective sales campaign for an unprecedented time.