Recent studies have shown that one in three parents text and drive with their children in the car. We used this shocking fact to help our campaign for Distracted Driving Awareness Month. We worked alongside Honda to create an open dialogue between kids and their parents about the dangers of texting and driving through a campaign titled “#TheTextTalk.”
By bringing together real families, we were able to capture authentic moments that viewers at home could relate to. What made these discussions unique was that the children were the ones confronting their parents about their dangerous texting habits.
But the campaign didn’t stop there. Viewers were encouraged to not only have #TheTextTalk, but to participate in signing their own pledge to drive free of distractions.