The holiday season is here, and Honda is bringing it to you all wrapped up, quite literally, in a two-dimensional wonderland made from a holiday staple… gift wrapping paper!
Honda’s Happy Honda Days holiday campaign features two new TV spots – one for sedans (featuring the Civic Sedan, Civic Hatch and Accord), and another for SUVs (featuring the HR-V, CR-V, Passport and Pilot SUVs) – each exploring a beautiful, fun-filled, holiday wrapped paper world that leads to the best holiday gift of all: a new Honda, of course! The integrated 2019 Happy Honda Days campaign includes TV, social, digital banners, print and radio.
The social campaign uses the wrapping paper visuals from the TV campaign creative,resulting in seven six-second socially optimized videos. For the first time,Honda is leveraging Pinterest for a Sales Event, tapping into the visual nature that platform provides. To capture organic engagement during the holidays,Honda is releasing holiday themed GIPHY stickers supported on platforms like Instagram Stories.