To kick off the Farmers Insurance® Open, we’ve pushed Rickie Fowler down the course inside a giant ball, watched him drag an actual golf cart, pelted him with rain and ice, and asked him to hit off almost every surface imaginable. But what about the rest of this year’s golf season? Well, Rickie’s back. And thanks to Farmers, he’s more prepared than ever.
[vimeo vimeoid="324327773" caption="Pressure" ]
To extend the campaign into a year-long series, we targeted three major tournaments, identified their unique challenges, and figured out fun, visual spectacles for Rickie to take part in. Whether it’s battling gusty winds or tackling tricky greens, we found fun and exciting ways to showcase how Rickie gets prepared.
[vimeo vimeoid="324328053" caption="Read the Greens" ]
In addition to digital video placements, we also created unique Instagram Stories and social content for Rickie to share with his 1.5 million followers. The new campaign launched on Monday, March 11.
[vimeo vimeoid="324328269" caption="Play the Wind" ]