Whether it’s a high-flying water heater launching itself out of a home, or a lawn mower turned lightning rod, if it’s happened on your street, Farmers® has probably seen it and covered it. To prove it, RPA created a very special campaign that enlists the help of the residents of the most famous street of all: Sesame Street.
RPA worked closely with Sesame Street and the Jim Henson Company to bring their beloved characters into the world of our We Know From Experience campaign. Each spot in the series features real-life Farmers claims, only this time reenacted with some familiar Muppet faces. In addition to the spots, there’s also a large social and digital push to help drive traffic to a special Sesame Street-themed Farmers landing page.
The campaign launched in September, just in time to kick off Sesame Street’s 50th anniversary celebration.