This was the second year RPA was tasked with coming up with a light-hearted, unpretentious creative concept for the Clippers All-Star campaign, with the goal of driving fan interest, support and votes for the Clippers players during the All-Star voting period.
The campaign launched in conjunction with the start of the voting period and focuses on drumming up votes for the Clippers ‘Big 3’ – Chris Paul, Blake Griffin and DeAndre Jordan. Nobody was interested in being overly self-promotional, so we had them promote each other instead.
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