Getting a new car is one of life’s truly celebratory experiences. It puts a little pep in your step. And, sometimes, a song in your heart. Especially when you’ve saved some cash at the same time.
To give the Honda Summer Clearance event a memorable hook and drive more people into the dealership, we heightened the emotion of the car-finding experience with an immersive campaign built around the power of pop music. And that was before the cat memes got involved.
Must-singalong TV
Every spot featured a unique a cappella rendition of a song so iconic, you couldn’t help but hum in harmony.
[vimeo caption="Crazy in Love" vimeoid="175856063"]
[vimeo caption="My Life Would Suck Without You" vimeoid="175856065"]
[vimeo caption="Head Over Heels" vimeoid="175856066"]
[vimeo caption="Take My Breath Away" vimeoid="175856067"]
Going social with it
Understanding the fine line between posting something on social media and tailoring it to social platforms, we optimized the campaign to the space. Translation: cats.
[vimeo caption="" vimeoid="178492698"]
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Getting Radio Play
An idea built around the power and catchiness of radio hits, on the FM dial. It's only natural.
[radio title="Meant to Be" color="blue" source="http://webassets.rpahosting.com/audio//HKBR6631000_MeantToBe30_CRV_07_01_16_MIX.mp3"][radio title="In Love" color="yellow" source="http://webassets.rpahosting.com/audio/HKBR6627000_InLove30_Civic_07_01_16_MIX.mp3"][radio title="It Just Feels Right" color="green" source="http://webassets.rpahosting.com/audio/HKBR6623000_ItJustFeelsRight30_Accord_07_01_16_MIX.mp3"]
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