ARCO gasoline has a pretty strong competitive advantage in the category with their famously low prices. Problem is, a lot of folks assume that low prices means lower-quality gas — and that's just flat-out not the case. This campaign seeks to help spread the word about ARCO's quality TOP  TIER® gas in a simple, fun way.

The Horse's Mouth

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Cat's Out of the Bag

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Grapevine

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Word on the Street

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