ARCO - Hanna - Dashboard Conversations

Dashboard Conversations

Hanna gets chatty about quality TOP TIER™ gas from ARCO.

Dashboard Conversations

Hanna the Dashboard Hula Girl has been telling people about quality TOP TIER™ gas from ARCO for years. But now she’s found a new, inanimate audience to get excited about all ARCO has to offer. In "Breaking News," she interrupts our regularly scheduled programming to bring the big news that ARCO now accepts credit cards. In “Twins,” we meet Hanna’s estranged twin who also happens to be an expert on ARCO’s TOP TIER™ gas. And in “For the Family,” Hanna tells a stick figure family how ARCO optimizes fuel economy, which means they can do all the activities they love. This campaign was designed to highlight ARCO’s exceptional value, as the country headed into the peak summer driving season.

Tags:
No items found.