What I learned at SXSW Interactive
This is part 1 of a 5 part series about my time at the SXSW Interactive Conference 2017. I’ve consolidated information around five trends and some of the most interesting things I learned about each of them. (Originally sent as a series of emails to a smaller group of associates, RPA thought this was so great that we decided to archive them on our website.)
I’ll start off with a nice, light one: Neuroscientific Applications to Marketing.
There was a whole neuroscience track at the conference and many of the sessions had catchy names like the one I stole for the subject line of this email. Over the past few years there have been remarkable advances on how brain activity can be measured. This is leading to studies of the links between neural responses to ads and eventual purchase. What if we could measure an increase in purchase intent in a physiological way? That would be cool, weird and creepy. But probably a lot more accurate than asking people to self-report if their likeliness to purchase increased after seeing an ad.
Not necessarily marketing related, but just to show the power of understanding how our brains work:
Marketing applications – how can we play into these subconscious triggers? Here are 7 principles:
More to come tomorrow!