Craftsmanship

Craftsmanship

Craftsmanship

Campaign Overview

Everyone appreciates a good night's sleep, and a bed is one of the most important investments we can make in the quality of our lives. While there are plenty of mattresses out there, Stearns & Foster stands apart through their modern luxury and classic craftsmanship. In this spot, we dramatize the incredible work and detail that go into making a Stearns & Foster by having one build before our very eyes. This spot embraces "craftsmanship" by having the parts and pieces of the bed move in a balletic way — we watch tufts floating onto the bed, the leather straps sewing in, the craftsman's signature. All these human touches help turn an everyday product into a work of art. Through live action and warm, sophisticated CGI, we get an intimate look into the Stearns & Foster crafting process. In the end, we’re not only presented with a beautifully crafted S&F bed, but a special place of retreat.

CRAFTING THE WORLD'S FINEST BED

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