GIMI-5

GIMI-5

GIMI-5

Campaign Overview

GIMI-5 is the result of an agency-wide contest that asked associates to submit ideas to help RPA shine at SXSW Interactive. The cross-discipline team who volunteered to work on GIMI-5 included creatives, tech and even finance, and had about five weeks to assemble the karma-bot.

Made out of foam, wood putty, spray paint and steel pipes, GIMI-5 was inspired by "cute" robots like BB8, R2D2 and Eve (from Wall-E). His look, combined with bestowing high-fives, is meant to give off that warm, fuzzy feeling one experiences after receiving a like online.

GIMI-5 has a 360-degree camera attached to his head that will capture content during his SXSW expedition. His arm has an accelerometer that counts every high-five. Each time GIMI-5 distributes a high-five, it is recorded on rpa.com/gimi5 in a real-time counter. The site also hosts a feed of social media mentions, video and photo content. The initiative is promoted on Twitter and Facebook.

GIMI-5

[vimeo vimeoid="161834018"]