We're Being Watched
The Newport Beach Film Festival is back again this year with an inspiring ad campaign set to build interest in and attendance at the festival, taking place April 21–28. The integrated campaign, called "We're Being Watched," turns the tables on the voyeuristic act of movie watching and cleverly asks its audience, "Who's watching whom?" Created by RPA, now in its seventh year partnering with the Festival, the campaign shifts the viewpoint of "the watcher" and drives the narrative.
Who's watching whom?