Newport Beach Film Festival

Newport Beach Film Festival

Newport Beach Film Festival

Campaign Overview

Supporting the 12th annual Newport Beach Film Festival that began April 28, RPA developed a promotional campaign that includes a trailer and festival posters and program art by world-renowned artists such as Linda Zacks, 3-D artists Ars Thanea, SHOTOPOP, illustrator Henry Obasi, fashion illustrator Stina Persson, Los Angeles street artist Septerhed, and fine arts sculptor Jon Seaton.

A perfect bit of comedy, the trailer reveals the miracle behind filmmaking through the voice of a director/narrator who takes us through every misstep in his quest to produce the perfect boy-meets-girl film. The trailer will be shown before every film, as with RPA work for past festivals.

The print art-which will cover every aspect of the festival, from the opening screen shots of all 350 films and an onsite gallery to the event programs (with four different covers) and prominent places around Orange County offering a variety of interpretations of the festival's meaning and significance.

To design the print art, the 24 letters of the festival's name were set it in simple type and shared internationally to find accomplished artists in a variety of genres. The result was 14 varied talents from all over the world, who were granted free reign to do as they wished to create their own unique interpretation of the Newport Beach Film Festival.

"Boy Meets Girl" :90

[vimeo vimeoid="155450092"]

Linda Zacks artwork

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/3911IB7G_LindaZacksCover.jpg" ]

Ars Thanea artwork

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/3911H3_ArsThaneaCover.jpg" ]

Henry Obasi artwork

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/3911537G_HenryObasiCover.jpg" ]

SHOTOPOP artwork

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/3911YWB_ShotopopCover.jpg" ]

Stina Persson artwork

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/3911EP11_StinaPerssonDivider.jpg" ]

Septerhed artwork

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/3911Q57G_SepterhedDivider.jpg" ]

Outdoor

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/3911RTRO_nbffoutdoor.jpg" ]

Gallery

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/nbff-12th-annual/39112OCP_IMG0489.jpg" ]