Live life comfortably

Live life comfortably

Live life comfortably

Campaign Overview

La-Z-Boy has joined forces once again with actress Brooke Shields to continue its national "Live Life Comfortably" campaign. The strategy of the campaign is to showcase La-Z-Boy's wide range of furniture beyond its legendary recliner. Since Shields debuted as the company’s brand ambassador in November 2010, La-Z-Boy has experienced seven quarters of same store sales growth year over year in their La-Z-Boy Furniture Galleries system.

RPA and @radical.media Director Dave Meyers created four TV commercials, a pair of online videos, four national print ads and other digital content.

The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as "Better Homes & Gardens," "Country Living" and "Martha Stewart Living" and online units will run as pre-roll or banners.

Big Deal/Anniversary Sale :30

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Shut Up :30

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