Change of Plans

Change of Plans

Change of Plans

Campaign Overview

In a new campaign from La-Z-Boy, brand ambassador Brooke Shields is back, this time touting the company's new high performance iClean fabric. With over 60 soft-to-the touch styles to choose from, this innovative technology surrounds each fiber, repelling spills before they turn into stains. iClean is perfect for homes with children, pets and every day life, allowing you to feel comfortable with your furniture... even with life's little mishaps, when they happen.

The company's agency of record, RPA, and La-Z-Boy have tapped into consumer insights that many families avoid buying quality, long lasting furniture out of fear of spills. In the TV campaign, which launched early this month, "Change of Plans" introduces a new way to keep furniture looking beautiful, without sacrificing style. The spot features Brooke proclaiming to an expectant mother of two boisterous kids that she can have elegant furniture and keep it that way, with an actual demo of the stain-resistant powers of iClean.

iClean

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