Today is Pretty Great
To bring attention to the significantly enhanced 2014 Civic Coupe and Si Coupe, Honda is launching an uplifting multiplatform campaign—"One More Thing to Love about Today." The work features blues rock band Vintage Trouble and pop culture favorites Adventure Time, Nyan Cat and other Internet sensations.
To contrast the typical negative news cycle, the new Civic campaign features a collection of inspiring print, digital and TV spots, speaking to the optimism of today's youth. A 30-second TV spot, "Performance," begins airing today on network and cable television, in addition to an extended two-minute online video. Homepage takeovers on MSN, Yahoo! and First Watch on YouTube will run the week of January 13.
The Civic TV spots are set to an original score and lyrics leveraging the "One More Thing to Love about Today" theme.
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