The Undying Dream

The Undying Dream

The Undying Dream

Campaign Overview

As part of the "DREAM THE IMPOSSIBLE" Documentary Series (, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival on Fri., Jan. 21.

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers, "The Undying Dream" brings to life a Honda corporate principle — the challenging spirit. This spirit is demonstrated in Honda's quest to pursue and achieve impossible dreams, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness.

"The Undying Dream" is screening at the "Honda Power of Dreams Experience," an interactive venue showcasing unique Honda products highlighting innovation, environmental leadership and advanced technology. In the exhibit, Honda will conduct demonstrations of the world's most advanced humanoid robot, ASIMO, as well as display some of the company's innovative products, such as the Honda FCX Clarity, a cutaway of the Honda CR-Z Sport Hybrid, a 12-foot scale model of the HondaJet, and Honda motorcycle products, including an interactive motorcycle rider safety and training simulator. The "Honda Power of Dreams Experience" is open to the public free of charge.

Beyond the Sundance Film Festival, "The Undying Dream" will be supported in-theater and online. Spots of either 90 or 30 seconds will be featured on the YouTube masthead and full-episode players. The full-length film and corresponding 90-second trailer will also air on TiVo.

The Undying Dream :90 trailer

[vimeo vimeoid="151087778"]