Summer Clearance

Summer Clearance

Summer Clearance

Campaign Overview

Summer is a time when nearly every automotive brand has a sales event, most of which is formulaic, non-differentiating and forgettable. Honda's Summer Clearance Campaign has proven to be different. Last year's Clearance campaign stood out from the crowd, was more appealing and persuasive than competitors, and drove sales records. So we began a third year with Honda's unique customer-centric Summer Clearance Campaign, to break through the clutter and move metal.

Bigger Car

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Great Danes

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Long Relationship

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Garage

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Feisty Fran

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Go Jeffy

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