Serial One

Serial One

Serial One

Campaign Overview

The story of American Honda's first N600 vehicle in the United States in 1969 unfolds through the eyes of a determined mechanic, taking viewers on a journey to restore the first American Honda VIN, "Serial One." Launching on Honda's social channels and at serialone.com, Honda’s new weekly online content series pays homage to the company's roots in America and reflects the challenging spirit of Honda by featuring an in-depth look at the step-by-step restoration of the N600 by Los Angeles-based mechanic Tim Mings.

Episode one begins with an introduction to acclaimed mechanic Tim Mings, known for his incredible ability to bring the most destructed of vehicles back to life, specifically for his experience in working with N600's, having owned one himself, and having restored more than 1,000 N600 vehicles throughout his career, but none as special as Serial One.

The "Serial One" series documents the very first N600's journey to make an incredible comeback, sharing Mings' progress and some special surprises along the way. Fans can follow the progress on the Honda social platforms including Facebook, Twitter, Instagram in addition to serialone.com.

Serial One Kickoff

[vimeo vimeoid="160671465"]