Campaign Overview

Honda debuted on Pinterest (http://pinterest.com/honda)—by encouraging people to stop using Pinterest for 24 hours.

The CR-V "Leap List" campaign stands for getting out and living life to the fullest. So Honda is offering the most active pinners (as identified by Mashable) $500 to take a "#Pintermission"—a 24-hour pinning break to get out and do some of the stuff they've been pinning about.

Bonnie Tsang Invitation

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/honda-pintermission/4899F5CS_3911NI7V3bonnietsang.jpg" ]

I Wonder If Animals

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/honda-pintermission/4899FP31_39114FHU3Animals.jpg" ]

Manifesto

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/honda-pintermission/4899GW7S_39111Y7V1manifesto.jpg" ]

Michael Wurm Invitation

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/honda-pintermission/48995P31_3911IALZ4michaelwurm.jpg" ]

I Spend Hours Pinning

[rpa-image url="http://t.rpahosting.com/content/fresh-produce/honda-pintermission/4899417S_3911IZF2HoursPinning.jpg" ]