Pilot - Ready For Anthing

Pilot - Ready For Anthing

Pilot - Ready For Anthing

Campaign Overview

The all-new 2016 Honda Pilot makes its debut in an integrated advertising campaign that touts the perfect family vehicle with room for everyone to grow. The memorable campaign features captivating computer-generated imagery to showcase functionality in TV and uses this same look across digital and print, as well as music from Grammy-winning rock band Weezer to spark interest in a second TV spot.

The centerpiece of the campaign is "The Incredible Pilot Elite," which uses a unique blend of practical and CG to demonstrate the new styling and high-tech features of the all-new Pilot through different scenarios in an eye-catching way. The spot shows the interior spaciousness and versatility of the Pilot to accommodate growing families. An additional 30-second spot for the LX model will fit together and become a long-form piece.

A second supporting spot called "Even Better," directed by award-winning director Jason Reitman (Up in the Air, Juno), speaks to shared family moments. "Even Better" features a classic song, Weezer's "Buddy Holly" that will resonate with parents and kids alike. The first notes are immediately recognizable by Honda's target buyers who now have families of their own, and who remember that song from happy days of their youth.

The Incredible Pilot Elite

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Even Better

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