NHL

NHL

NHL

Campaign Overview

Honda continued its sponsorship of the National Hockey League(NHL®) with a new spot that featured Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions.

The 30-second spot, "Passionate Fans," first aired during the 2012 Bridgestone NHL Winter Classic.

"Passionate Fans" ran on NBC and Versus and during sports programming. Print appeared in "USA Today" and online units ran online on NHL.com and NHL team sites.

Passionate Fans

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