"Racing at Heart," is a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut. This spot, "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand’s deep roots in competition inspire the engineering of the Honda vehicles available to its customers.
"Racing at Heart" leads a new Honda brand marketing campaign, with the racing-focused spot starring the Civic Type R, Civic Si and Ridgeline, along with the race cars that inspired such production vehicles. The campaign delivers the message that — from the racetrack to the road — racing is at the heart of every Honda vehicle, starting with its engine.
Racing at Heart spot