Million Mile Joe

Million Mile Joe

Million Mile Joe

Campaign Overview

Joe of Norway, Maine is anything but average. While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him nearly 1 million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approaches the one million mile mark this fall, Honda fans can follow his journey on the Honda brand Facebook page which began with an introductory video: http://www.facebook.com/Honda?sk=app_227510203942577

Meet Joe

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