Million Mile Joe

Million Mile Joe

Million Mile Joe

Campaign Overview

To celebrate Joe LoCicero's amazing accomplishment of hitting one million miles on his 1990 Honda Accord, Honda hosted a surprise parade that interrupted a brief press conference where Joe was scheduled to receive an oversized key to a new 2012 Honda Accord from Ms. Maine, Julia Furtado.

The city of Saco, Maine, was the venue for a one-block-long celebratory "Million Mile Joe" parade featuring: