Made Mean

Made Mean

Made Mean

Campaign Overview

With the all-new Euro-inspired 2017 Honda Hatchback's recent arrival at dealerships across the country, and to celebrate the first Honda hatchback in the U.S. in more than 10 years, Honda has created a bold :30 TV spot that showcases the sporty and aggressive styling of the all-new Civic Hatchback.

With its striking exterior design, the all-new Civic Hatchback exudes an unmistakable swagger. To bring the Civic Hatchback's dynamic styling to life, the vehicle's new "Made Mean" TV spot imagines an underground factory space where a renegade crew of robots builds the Civic Hatchback. The edgy spot highlights the vehicle's stylish features, like it's black matte grille, to draw attention to the Civic Hatchback's unexpected attributes.

Made Mean

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