To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with IZOD IndyCar®, a campaign and sweepstakes recently began starring world-renowned driver Mario Andretti. The work communicates Honda's racing spirit and the advanced technology and performance found in the Honda vehicles.
A TV spot, "Imagine," features Andretti in a two-seater IndyCar® driving a passenger. The voice-over encourages viewers to visit http://shophonda.com to enter the “Fastest Seat in Sports” sweepstakes to win a ride at the start of an IndyCar® race with Andretti.
A 60-second version will first air during the Indy 500, and a 30-second version began airing April 1 to promote the sweepstakes. A behind-the-scenes video showing the making of "Imagine" is on Honda’s YouTube channel. The campaign also includes web banners, POP and social media.
Honda is further reinforcing its high-performance racing programs led by Honda Performance Development with additional integrated creative that communicates Honda’s pride as a partner of the IZOD IndyCar® Series. Assets will run on TV, homepage takeovers, banners on sites such as ESPN, Fox Sports and Sports Illustrated and in print and drive traffic to http://hondaracing.com.
For our engineers, this year's INDY 500 started 12 months ago.
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The car goes 225 mph.
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