Honda NHL Sponsorship
Honda's new campaign supporting the National Hockey League (NHL) Sponsorship launches Jan. 1 on NBC, coinciding with the Bridgestone NHL Winter Classic™ 2009 in Chicago. The strategy developed by Honda's longstanding agency of record, RPA, demonstrates Honda’s commitment to the NHL, the company's appreciation of the sport and the commitment families make in support of the sport. At the same time, the campaign weaves in Honda’s brand values.
[rpa-image url="http://t.rpahosting.com/content/fresh-produce/honda-nhl-2010/28156-NHL-MVP-Congrats-Poster_final.jpg" ]