Honda Fit Campaign pt. 2
The all-new 2015 Honda Fit ad campaign just launched its funniest spots starring comedian Nick Thune, "Clocks, Wrestlers, Creeps, Centaurs" and "Yogis, Carpets, Yachts, Aliens."
The "Fit for You" theme taps into the resourcefulness of Gen Y, showcasing a unique cast of characters and the ability of the Fit to handle whatever life throws at them. The campaign incorporates a mix of media with placements on network and cable TV, online video, popular culture sites and various events. Notable digital support helps to highlight the Fit's versatility, which includes an "On The Road" video series on Thought Catalog featuring the band Chromeo, exploring the list of unique things they always bring on the road. There is also a Federated Media partnership showcasing three bloggers and how they use the Fit for their daily lives as artists and surfers.
Yogis, Carpets, Yachts and Aliens
Clocks, Wrestlers, Creeps and Centaurs