HLYB: Halloween

HLYB: Halloween

HLYB: Halloween

Campaign Overview

On Halloween, Honda treated fans to some fun Halloween-themed Facebook content. Last Halloween, fans created Honda-inspired Jack-o’-Lanterns and posted them on Honda’s Facebook wall. The response was so overwhelming that the "True Love Can Be Scary" gallery (http://www.facebook.com/media/set/?set=a.457828584274.256057.107926874274&type=1) was created.

This year, in the latest installment of the Honda Loves You Back campaign (http://www.hondanews.com/channels/corporate/releases/8f67460e-15b1-488c-a260-6f57234d5f61) , Honda created custom, hand-carved pumpkins featuring the faces of fans who posted Honda-themed pumpkin photos last year (http://www.facebook.com/media/set/?set=a.10150378765419275.382374.107926874274&type=1). Partnering with Maniac Pumpkin Carvers (http://www.maniacpumpkincarvers.com/Maniacs.html), we were able to produce an extraordinary likeness, and love our fans back in the unusual and unexpected ways they have come to know.

gallery screen grab

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Ryan1

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Ryan2

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