Campaign Overview

"Blue" is about a little boy named Brandon, whom we meet at his 5th birthday party and follow into adulthood. He's always loved the color blue, but hasn't always gotten his choice—until now. He's buying a car and, without a doubt, it's going to be blue. He knew he would be able to find exactly what he was looking for at HondaCertified.com, and ultimately got the keys to a shiny blue Accord.

Everyone can relate to the happiness that comes from finding just what they're looking for. Customers can follow Brandon's lead and head to the redesigned HondaCertified.com to find the car that’s perfect for them.

Honda Blue spot

[vimeo vimeoid="218717941"]

Honda Certified Demo spot – Conversation

[vimeo vimeoid="218717959"]