Happy Honda Days
This holiday season Stretch Armstrong, Gumby, Jem and The Holograms, Little People, Magic 8-Ball, Skeletor, Strawberry Shortcake™ and G.I. Joe will star in Honda's annual Happy Honda Days advertising campaign. The integrated campaign, —A Gift to Remember,— launches with six spots on TV today paying homage to popular toys throughout various decades and includes extensive digital, print, POP and radio placements.
The magic of these beloved toys has been brought to life with stop-motion animation rather than computer-generated imagery to authentically capture how these toys came to life through play. The original toys were tracked down and used in the spots, along with recognizable voice-over talent.
As the consumer purchase journey continues to shift, Honda has evolved its media mix for stronger in-market support targeting handraisers. Honda has increased its digital support by 80% compared to last year’s event, with the substantial increase going to Mobile, Online Video, Audience Targeting heavy-up and Paid Social media. This increase in digital support includes banner ads on high-traffic third-party auto sites such as Cars.com, KBB.com and Edmunds.com as well as units on Facebook, Twitter and YouTube. GIFs and Vines will also support paid social posts.